Lululemon Brand Activation

This project explores a Lululemon brand extension through the creation of a wellness journal designed to enhance the physical and mental wellbeing of its community. The journal encourages mindful movement, goal tracking, and reflection, integrating Lululemon’s values of active living and holistic wellness. Through thoughtful layout, motivational prompts, and a clean, engaging design, the journal aims to create a more personal and interactive experience that complements the brand’s apparel and lifestyle offerings.